The ticketing or purchase flow for cinema sites tends to be an area that often appears a bit of an after thought. This product was created off the back of a wealth of research and analysis done from complete site builds, and turned into a stand alone ticketing product that could be used and integrated with any payment and POS systems. Currently it’s used across Europe and the US for over 50 clients.
A 4 step system was used, with the option to have a sign in/register step included, that takes in seat selection, ticket selection, voucher entry and multiple payment systems. Gift card and Loyalty point payments were also a consideration.
Each cinema’s requirements for this product cover every possible permutation, so each step was designed to work regardless of what features were needed.
A more visual summary starts each page, followed by a clear instruction/title before being presented with each section’s interaction areas. Key information (such as totals and CTAs) are always present.
Every client that has switched to this ticketing product has seen a huge uptake in online ticket sales.