A huge project to completely redesign and reinvent this Scotland based furniture company’s eCommerce site.
Sterling Furniture sell a huge range of furniture, homewares and decoration services across their 8 stores, which meant the first part of this project was simply trying to work out how best to categorise all of that to help users find what they want, with a combination of product hierarchy and relevant filtering and sorting options. This was further complicated by the customisation options available on certain product ranges – namely sofas and beds.
I wanted to create a site that was simple to use, but also offered Sterling plenty of space to highlight and cross promote their products based on what the user is looking at, on related trends and product popularity. Creating different areas and spaces to do this in slightly different ways across the site was key in creating a site that serves as both an online store and source of all information and content when it comes to furniture and interior style.