A complete re design of this Texas based cinema chain.
With 9 theatres across San Antonio, TX, a key aspect of the brief for this project was that their customers tend to go to different cinemas on a regular basis. This meant the usual focus to clearly display content and showtimes for a particular location wasn’t needed. Instead, Santikos were keen to explore a ‘content first’ approach. This meant they wanted to be able to display a much wider range of content for given movies across the whole site, as well as being able to see showtimes for any movie, at any time. (Rather than content relating to a selected location).
The site was designed using a variety of flexible component content sections that allowed Santikos much greater flexibility with content for not just the movies, but also the theatres, promotions, and any other content needs they had.
I designed this to allow customers access to see information, trailers or buy tickets anywhere where a movie is displayed across the site.
The brand uses Helvetica Neue with it’s two primary blue and yellow colours alongside a limited palette that also allowed for gradients.