Project description
A re-platform/build and complete redesign for this cinema chain based across 4 states, with the majority of it’s theatres across California.
As is very common with cinema clients, the branding tends to be a little out-dated and lacking in much detail. The film, black, orange and white motifs were really the only visual direction I had for this project, which allowed me to create something with clear, simple and bold styling and typography.
This site was built using the same flexible component based platform as other projects featured on this site, so although it shares things in common with the types of content blocks available, I took a very different visual approach to them for Metro.