I designed a completely new site for the funeral plan company, Golden Charter.
The site’s primary task was to promote, inform and sell their selection of funeral plans which made this project much more of a UX exercise. Ultimately an e-commerce site, where not only can the product’s features be customised, but the way in which a customer purchases and pays can be too. This required some quite complex user journey research and analysis as well as a complete re structuring of the information and content on the site in order to help to create as simple as possible purchase journeys.
This was all backed up with detailed information about each product and service as well as a multitude of legal requirement content to account for. Journeys split between Information Gathering, Comparison and Purchase Customisation. The site was designed around the idea of always allowing people access to the next step in that loop.
In the end, at it’s simplest this was broken down into the front facing promotional content leading into product or comparison tools, which lead directly into a customisable purchase flow before a bespoke checkout process. The site was designed using colour coded products and information broken down and presented in as clearly as possible to help encourage this.