Project description
A complete re design for this Cinema/Brewery hybrid, located across the U.S.
Currently with 8 theatres across 8 states, Flix needed an update and redesign of their site. This was combined with an update in whole platform and ticketing process to a new seat first booking experience.
The platform update allowed me the opportunity to change the underlying process of designing and building cinema sites, by creating a component based UI system from which all of the pages were built. Using a design system hugely streamlined the production process between design and front end, but also meant the CMS needed to be updated to allow clients to take advantage of the greater flexibility in content types and layout the component approach allowed them.
Flix Brewhouse have a strong visual identity they were keen to see better reflected on the new site, with a strong focus on dark wood with the contrast yellow. Another important issue was clearly communicating the selected theatre, with the most common complaint previously being that bookings were being made for the wrong theatre.
They also make, sell and serve a variety of beers and other food & drink, so the flexible content page components were used here to create location specific, editable menu and listing pages with nested hierarchy.
