As an existing client, this project was a complete update, re-platforming and re design for one of the larger chains in the US with around 50 cinemas across 8 states.
The look and feel for the site was largely based on photographs of their primary location interior and exteriors, using colours, patterns and textures seen in their grand foyer areas to try and create an online experience that feels consistent with what it’s like to actually go to a B&B theatre.
This site needed to account for users being able to clearly select and understand the currently selected theatre, as well as creating a focus on the wealth of different experiences available – all of which form filtering attributes for movies. Finally, they wanted to movie to a Seat First process for the ticketing/checkout process.
This site was also designed using a variety of flexible component content sections that allows the client much greater flexibility with content for not just the movies, but also the theatres, promotions, and any other content needs.