I was the Lead designer for Clydesdale & Yorkshire Bank’s (CYB) brand new digital bank launch – B. The project included coming up for ideas for a pre-launch campaign, and website. A way to present the new world of B and encourage people to find our more. Some visuals for this are shown in the carousel above. The bulk of the project was creating and designing the the customer facing website.
The site and content was developed alongside the brand, which allowed a huge degree of freedom with the approach to the site’s look and feel, but also in how the brand, content and site structure could be used to attract customers. There was a huge amount of information required on this site, partly to inform, partly legal requirements. Creating a structure and sussing out just what information was required as well as how it all fits together to take customers on a journey from introduction through to application was a crucial part of the design process.
Designing and writing the application process found on the Get B page – a simplified one page interface with a very straight forward and conversational approach to the questions – was also an important and large part of this project.
The sites went through a lot of evolution as CYBs requirements changed as the project went on. To work with a 3rd party brand alongside the bank’s teams to design, write and build a site as big and complicated as this, site was a huge personal challenge and achievement. To end up with a site that hopefully looks new, interesting and good and that has engaging and relevant content presented in a helpful way means this is a project of which I feel I can be proud.