Almost, if not more important than the desktop version of the site, a mobile specific version of the store designed to work alongside the main eCom site.
This required a bit of a rethink with some areas of the UX of the site, as while retaining all of the core site functionality, I added a much greater emphasis on the style building and sharing features. These tools were also given a rethink in terms of the interface design.
A new set of build and style guidelines were created for this version of the site, with a slightly different approach to the navigation also taken. The mobile version of the Catwalk88 site was intended to have the same features as on desktop but with a much more focused experience based on a completely different set of user journeys and requirements, defined as a key part of the UX aspect of this project.