Based in Australia, this company specialising in children’s toys and accessories had previously only sold to wholesale clients.

This new eCom site design was designed from the ground up, including completely re structuring the way their entire site looks and works. The site needed to appeal to children and their parents and create a pleasant and simple shopping interface with everything easy to find, search and browse for.

Research showed a strong focus on their customers browsing, purchasing and collection based on the various patterns from which their product ranges are produced. iPad and mobile versions of the site were also designed.


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